Many people want to work from home, but they’re not sure what they can do and where to start.
There is an enormous amount of information on the subject online.
And there are indeed some scams out there that promise quickly making sky-high income but won’t get you anywhere.
However, there are legitimate options for working from home.
If you’ve decided to pursue a career in digital marketing, a great place to start is Google.
Entering the world of digital marketing can feel overwhelming.
Many of the things you can specialize in require some basic skills and knowledge. You know what they say – “Champions are brilliant at the basics.”
One of the most important digital marketing skills to learn is understanding your customers, finding your target audience, and understanding your customers.
That’s where Google Analytics come as a knight on a white horse. Google Analytics tracks a website’s visitors, demographics, behavior, interests down to every tiny detail.
Why is it important to get Google Analytics certification?
Because visitors and page views are the most important thing for any website out there. Google Analytics will give you all the information you need about your audience, so you can optimize your web content and reach your goals easier and quicker.
Analyzing results and accordingly adjusting will grow your business, help increase sales, and secure not just customers but true fans of your brand. They will spread the word around about how great your company is.
Having a Google Analytics certification is highly valued in the marketing world and can open doors to many attractive jobs and positions.
How long getting certified will take you is entirely up to you. Between a week and a month is a reasonable time frame to get your certificate depending on how busy you are.
The training for the Google Analytics exam is separated into two parts – Google Analytics for Beginners and Advanced Google Analytics. Each of them includes 4 units with separate lessons that are about 10 mins on average. There is a short assessment at the end of each unit to review what you’ve learned and prepare you for the big exam. Most lessons are videos. There are also some interactive demo ones where you can practice what is being taught.
I recommend creating your own Google Analytics account and connecting it to your website if you have one. That way, during your training, you can go and apply any relevant skills to your account. This will help you with your goals and help you learn and remember the material better.
The exam itself has 70 questions. You must complete it within an hour after starting. For successful completion, you need to answer 80% of the questions correctly. If you fail, you’ll have to wait 24 hours before you can try again.
The Benefits of Google Analytics for Business
It’s Completely Free
Before anything else, Google Analytics is a free service provided by Google to help website owners and marketers better understand the audience that they are targeting.
Google Analytics provides an abundance of information for free! That means anyone can access all this data through Google (with a google account, of course).
What is one of the most dominant reasons why it’s essential to get your Google Analytics certification?
A TON of data is available that you would utilize your if you have your Google Analytic set up and you know how to use it.
It Provides Custom Reports
Every business is different and has unique needs and goals at every stage of its visitors’ journey. Google recognizes that by giving us the option to create customized reports.
You can give them the unique name that will work well for you and your team, choose the report type – explorer, flat table, map overlay, or funnel.
Then, you can add the dimensions and metrics as well as any filters that you find helpful.
Creating Google Analytics Custom Reports
Let’s dive just a bit deeper than dipping our toes here.
When you start your Google Analytics training, you will run into a few terms that you will have to get very familiar with.
- Users – anyone who visits any page of your website is a user. A user can be new or returning.
- Sessions – how many times users visit your website. A session ends at closing the page or 30 minutes after inactivity.
- Hits – a specific interaction between a user and your website created when a user’s behavior triggers the tracking code on your website. Common hit types include page tracking hits, event tracking hits, and eCommerce hits.
- Dimensions – a dimension is a descriptive attribute or characteristic of an object that can be given different values. Examples of dimensions are Browser, Landing Page, Campaign, etc.
- Metrics – metrics are quantitative measurements. For example, the number of sessions for the time frame you’ve chosen to analyze is a representation of Metrics.
The Ultimate Tool To Understand Your Website Visitors
The whole purpose of tracking your analytics is to analyze how your audience interacts with your content and website structure. Being able to analyze this data will make you a powerful marketer.
A powerful marketer knows their customers, he never stops interacting with them, and he optimizes their experience.
It is a constant process as things in business, as in the world, are constantly changing, influencing consumers’ behavior.
And the ones that are continuously paying attention will win in the long run.
For example, many companies had to adjust their strategies due to the pandemic, and only the ones who managed to pivot on time and had a successful prediction survived.
Understanding who your customers are can help you create better content that will match their needs.
Working in digital marketing requires you to understand Google Analytics because it provides crucial information about your visitors, their devices, demographics, location, etc.
Another reason google analytics is essential in digital marketing is that it provides valuable information about users’ repeatedly visiting your site.
The power of Google Analytics makes all this information accessible to marketers and business owners.
It will help your campaigns succeed because you know how effective they are and what aspects need twitching.
You Can Track Your Goals
Another reason why getting started with your Google Analytics certification is tracking your goals.
Goal setting is an integral part of Google Analytics and one of its best features.
Once you set up your Google Analytics goals, you can track your progress, adjust, and optimize on the go.
Goals are customizable and require going through a few steps when setting them up.
There are 4 goal types:
- Destination – this is when a user visits a specific page on your website that you want them to visit
- Duration – tracks and measures the length the visitors spend on your website
- Pages or Screens – the number of pages a user visits in a session
- Events – track specific actions on a site, like a purchase or subscription
- Before anything else, Google Analytics is a free service provided by Google to help website owners and marketers better understand the audience that they are targeting.
Google Analytics provides an abundance of information for free! That means anyone can access all this data through Google (with a google account, of course).
What is one of the most dominant reasons why it’s essential to get your Google Analytics certification?
A TON of data is available that you would utilize your if you have your Google Analytic set up and you know how to use it.
Setting Up Goals In Google Analytics
Along with setting up your goals, you can also set up a goal funnel. The funnel will include all the steps your visitors need to make to get to the end goal.
That can help you get a visual and structural idea of your customer’s journey. It will give you insights into what you need to do to help your visitors achieve that goal.
Once you start your Google Analytics course, you will learn more about goals and how to set them up.
It Will Help Your Develop Your Strategy and Customer Relationship
Getting certified in Google Analytics can be a significant milestone in your digital marketing career. You will gain skills that will help you monitor the “big picture” of the business.
Analyzing your results will lead to better long-term marketing and business strategy. During the process, you will also get to know your customers.
From there, you’ll be able to connect with them a lot better via your emails, social media content, and even product development
How getting Google Analytics certified will help your career
It adds credibility to your certification portfolio
When it comes to free online certification as a form of education, many people still don’t believe these can change their careers. However, if you have a stack of them from reputable sources, it will make a huge difference.
Everyone knows Google, and pretty much everyone in business knows Google Analytics. And if they don’t, they should. You would be a great asset to any company once you have your Google Analytics certification.
It shows future employers and clients your determination
Any form of education takes time and effort. Self-education requires true grit and perseverance.
Possessing a few super valuable certifications shows prospective employers and clients that you are determined and know what you are doing with your career, even if you are brand new in marketing.
You’ll be a Rockstar in your job
Enough about getting hired. The skills and knowledge that you’ll gain will make your job enjoyable and super productive.
With a Google Analytics certification, the way you look at a business will change. You’ll be able to understand the way a specific company works, who it works for, and why.
This is usually a long-term task. Gaining these skills will help you test new things and optimize accordingly.
Applying this knowledge will make a fantastic impression, and your colleagues will view you as a true expert in what you do.
Roles That Absolutely Need a Google Analytics Certification
Google Analytics acts almost like a mind opener, and I highly recommend you completing it if you’re after any career in Digital Marketing. Here are the positions that will absolutely benefit from a Google Analytics certification:
- Affiliate Marketer
- Social Media Manager
- Paid Ads Manager
- SEO Specialist
- Content Marketer & Strategist
- Email Marketer
- E-Commerce/Dropshipper
To Sum Up
The power of Google Analytics is undeniable. Not only can it help you understand your customers, but its certification might be the key to unlocking remote work in digital marketing. If you’re looking for a career change and want to break into the world of digital marketing, make sure you get certified with Google Analytics before applying for any jobs. In addition to learning how this powerful tool works, taking their course will give you an edge over other applicants as employers are increasingly looking for analytics professionals who have been trained by the experts themselves-Google.
Ready to start? Head on over now!
Till next time, keep up the good work!
